Our web strategy and planning service is intended for the following:

1. organizations overhauling their web presence
2. entrepreneurs with Internet-based ideas
3. marketing managers seeking to leverage the Internet
4. e-commerce and portal owners

It’s not about getting all the experts and putting them in a room; it takes inherent understanding of the medium and experience to weave together the elements and achieve results. We work with your existing teams (or vendors) and recommend new ones where necessary. We engage earlier and deeper to offer direction and business advice, we oversee development and push the envelope on quality and innovation. Finally we take the product to the masses though SEO, SEM, Viral campaigns, Social presence and specialized vehicles.

The following is the high level process of how we achieve this:

1. Strategy
1. Business plan for online model (validation and improvements)
2. Short term and long term targets / goals.
3. Roadmap to the goals with timelines.
2. Accessibility / Usability
1. Understanding the audience
2. Applying web user behavior patterns
3. Information Architecture
4. Accessible and usable interfaces
5. Click paths and minimum click access methodology
3. Technology and Build
1. Re-using the wheel
2. Unbiased recommendations on platforms and vendors.
3. Strategy for scalability, Security and Interoperability.
4. Strategies for updating, maintaining and upgrading.
5. Separation of content and design using CSS, templates, Includes etc
4. Visibility / marketing
1. Detailed 28 point report of positioning
2. Measurement Matrix to evaluate success
3. SEO for organic positioning
4. SEM and Pay for performance campaigns.
5. Viral Campaigns
6. Social Presence and Blogs
7. Specialized Vehicles
5. Adapt and Evolve
1. Automated uptime and positioning monitoring
2. RSS and other syndications
3. Review meetings
4. Update and implement