You can choose the right workshop based on the role your web presence plays in your enterprise. If you’d like us to focus exclusively on one of these topics, we can organise a special session for you.

How you can gain from our service

Our workshops can:

• Demystify Internet concepts and key terms relevant to your business;
• Empower you with a knowledge of the fundamentals of the online space – so you can plan for business success;
• Help you understand how to use web technology and for what benefits;
• Better aid you in evaluating what your service providers offer you.

Basic          29,900           A session in a day (4-5 hours)     A session introducing your business to the fundamentals of the online space		Advanced          49,900     One day session (about 8 hours)     A one day session for enterprises looking at leveraging the online space to meet marketing and communication goals		Custom          99,900           One to two days session     A one or two days session to address your enterprise’s specific challenges or help evolve a strategy
The essentials of a successful corporate web presence:   Corporate website – dos and don’ts What is information architecture How to write effective web content Understanding Search Engine Optimisation and its benefits Leveraging social media for B2B and B2C companies		Corporate websites, online marketing and social media basics   Corporate websites and user experience Why information architecture and not 'sitemap' Web content and content architecture How to gain through Search Engine Optimisation Social media marketing (B2B and B2C companies) Content Management Systems – advantages and disadvantages Blogs - strategy and benefits Viral marketing – introduction and examples Online marketing – basics Working with web agencies – dos and don’ts		Solve specific challenges or evolve a strategy Some examples of business challenges that could be analysed:   Lead generation strategies – specific to your industry Competitor analysis and tracking – tools and strategies Web analytics – how is your website/ online strategy performing Planning for the future – using web media to stay ahead of the competition     Note: Our trainers analyse the current online presence of your company and competitors before conducting the custom workshop and recommend suitable strategies.

Some customers who have used our consulting and training services

Some frequently asked questions             When and where are these workshops conducted?   Who are the trainers? Do they have relevant experience? The workshops will be conducted at your premises on a date chosen from our schedule. Write to workshop@lucidsense.com to check the availability of dates. Prices mentioned are for Bangalore; please contact us for workshops in other cities.   The workshops are conducted by web strategists with over a decade of experience – in building complex corporate websites, architecting portals, and implementing web strategies for leading companies – in the online arena. Some companies who have used these services include Wipro, Aditya Birla Group, iGate, Sonata Software, Manipal Group, Bangalore International Airport, Intelligroup and TVS Group, among others.             Who should attend these workshops?   What are the benefits of attending such workshops? CXOs • Sales & Marketing Teams • Advertising & Branding Teams • Product Managers • PR & Communications Teams • Digital Marketing Teams • CRM Teams • Web Development & Design Teams • HR Managers and anyone interested in understanding and leveraging the online media. A technical background is not needed for these workshops.   These workshops equip your internal teams to understand the online space and use the learning to implement a successful online presence and web strategy for your company. Teams can also address specific challenges like brand building, lead generation or online recruiting.