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Corporate websites evolve in an iterative manner and often, these iterative versions are reactions to an immediate trend or a single business need. Over time, it results in websites that have seen multiple versions, but no longer serve the overall business goals. Or in layers of legacy elements that have outlived their utility.
This is where a defined approach to your website makes a difference. The Lucid Sense team begins an engagement with the critical question: why. We try to distill your objectives, ideas, and business requirements into a clear strategy to guide your website development. So, we nail down the core ideas first and use it as a filter to identify optimal execution patterns. The result: websites aligned to your business goals, and not to technologies or to service providers’ skills.
Some specific challenges we have solved for our customers include:
- Transforming a complex four-level navigation website into a single click architecture – it takes just a single click to reach a page from any other page;
- Blending three sets of ideas to create a multi-tabbed home page – each tab supports a single idea and delivers a complete page;
- Identifying the right features to be used on the website, in line with business goals;
- Creating a single page website to enable two-way communication with users, which was initially envisioned to be a multi-page portal by the client.
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web strategy
