Sometimes crazy, sometimes peppy. Sometimes helpful, sometimes ugly.
Social media and the online world showed us their many moods and faces in 2010.
We pick out a few that made an impression.
Freedom of expression and human right champs had a new cause to support. Google was at the receiving end of a cyber attack (originating in China), pushing the online giant to consider 'reviewing' its operations there. Elsewhere, countries denied access to Facebook and Gmail in an attempt to stem political dissent. Moves that backfired, turning the issues into global debates.
Oil leaks on the web
How can a disaster of mammoth proportions become even bigger and worse? Ask the BP guys who got hammered on social media. Tweets, status updates and blogs all slammed the oil giant's operations and disaster management efforts in the Gulf of Mexico. Icing on the cake: the most-popular tweet of the year was Stephen Colbert's “In honor of oil-soaked birds, 'tweets' are now 'gurgles'.” Talk of tweeting home the point.
Mr Jobs did it yet again. Apple watchers were not disappointed when the company revealed its much-hyped iPad early this year. With its usual share of fans and detractors, the smart gadget has been consistently one of the top search keywords since its launch. Google's certainly giving its adversary due credit!
It's been casting a spell that even Rowling didn't dream of. Kindle 3 has become Amazon's best-selling item of all time replacing the Harry Potter and the Deathly Hallows book (which sold 2.5 million copies). Some estimates put the sales at more than 8 million units in 2010. At about $130 a piece, that’s a lot of zeros!
Giving wings to your anger
If Farmville was yesterday's game-zone darling, today it's Angry Birds. The 'addictive' game has seen more than 50 million downloads with releases to suit different platforms and technologies, and even has an ecosystem of discussion forums, blogs, and reviews focusing on it. Point: we love our slingshots. And we like it even better if we can sling birds at pigs.
Drip, drip, drip...disaster
Call it the big bang of this year. Once the dust settled, the world knew how American diplomats saw their host countries and its people. Julian Assange released scores of cables from US embassies, bringing sensitive information into the public realm. The fall out was as expected. The US Govt swung into damage control mode, financial service providers withdrew services to the Wikileaks website, and Assange found a case of sexual assault filed against him.
What's doing the rounds this Christmas? Apart from the warm wishes, it is the age-old story of nativity. But this simple story has a social media twist to it. Virals based on the story of the birth of Christ have become the flavour of the season. “It's a BOY...and we're calling him Jesus,” proclaims a frame for a viral. Amen to that.
6 Billion Dollars? No thanks!
It's tough to resist temptation, but someone did. In one of the biggest stories of 2010, Groupon (the group buying market leader), turned down Google's $6 billion buyout offer. A wise move or will they live to regret it? Stay tuned in 2011 to see what happens, for this scorching trail promises a lot of action.
Site of the year
It was a great year for Team Facebook. The social networking site dethroned Google as the most-used website in the US (in terms of time spent), and Zuckerberg got his piece of personal fame as TIME's 'person of the year'. With a movie to bring out the less-known facts and circumstances behind the creation of this revolutionary site, this social network was certainly the talk of the town.
All the competition from bizzare, dramatic, glamorous, or informative videos couldn't prevent the cute quotient from making it big. Two kids and their endearing antics got the viewers vote for one of the most popular YouTube videos ever. Charlie and his brother made it to the most-viewed category this year too. So cute!
Google and social networking: Thumbs down
Google tried yet again to get a bite of the social networking pie, only to taste more dust in the mouth. Launched in Feb with average response, Buzz soon ran into legal troubles for privacy violations, mainly for automatically signing up Gmail users into the system. After paying nearly $8.5 million in lawsuits, it is finally down and out. But 2010 also saw new rumours of Google taking one more crack at the social space, this time with 'Google me'.
Helping in Haiti
When conventional communication gave way in earthquake-hit Haiti, social media sprang to the rescue. Not just as an alternative means to connect, but also to help in humanitarian efforts. Social media impetus to fund-raising campaigns and resettlement efforts have helped draw more than 2 billion dollars. We call it the power of 'social giving'.
Zynga Game Network Inc., the biggest provider of Facebook games, received a $147 million investment from Softbank Corp., and now is valued at 5 billion dollars. Whoever said, gaming was a waste of time and money!
Snappy and instant.
Hooked on to instant food? Well, you could soon swear by instant search. Google launched another interesting search solution – Instant – to keep the snappy, zippy guys happy. This search enhancement shows results even as you type, ensuring faster searches, smarter predictions and well, of course, instant results. Not-so-instant implications: changes in how SEO and SEM campaigns are structured in the future.
This simple question describes what could well become the next big wave online. Location services have had a great year in 2010. Foursquare has seen 5 million users and has almost 2 million check-ins per day. Data suggests that 9 million people use Google Latitude on all non-iPhone smartphones. In October, Facebook confirmed that about 30 million of the 500 million users had tried Facebook Places. Where do we go next? Wait and watch.
The smart phone race got hotter this year with reports stating that Android beat iPhone (at least in the US market). More phones are running the Android OS compared to the iPhone, and tech watchers suggest that Google may have the last laugh if this trend continues next year. And with the Android Market crossing over 2,00,000 apps, dear Apple, how do you plan to retain your loyalists?
Amazon buys Woot!
The original e-commerce superstar, Amazon, bought daily-deals site, Woot, in June for a rumoured $110 million in cash. Goes to show that spending online for a deal is alive and kicking! 2011 will reveal how it plays out and what new innovation comes out of this.
Followers of fame
They loved him. They hated him. But they just couldn't stop talking about him. Justin Bieber was certainly one of the most admired and most troubled people on social media this year. This teenager made waves with his YouTube videos which catapulted him to fame in 2009-10. But like they say, fame comes at a price. The young star had to deal with umpteen social media pranks and assaults, including rumours about his death.
Liked this round-up? Did we miss anything? Share your views.
Liked this round-up? Did we miss anything? Share your views.