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	<title>Lucid Sense &#187; web marketing</title>
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	<description>Everything you wanted to know about leveraging the web</description>
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		<title>Driving creative marketing online</title>
		<link>http://www.lucidsense.com/blog/driving-creative-marketing-online/57/</link>
		<comments>http://www.lucidsense.com/blog/driving-creative-marketing-online/57/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:59:17 +0000</pubDate>
		<dc:creator>sandeep</dc:creator>
				<category><![CDATA[Online Business and Marketing]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[In April this year, the US auto giant, Ford, launched a novel marketing campaign. It gave 100 web-savvy drivers, across the US, it&#8217;s new Fiesta subcompact, free to be test-driven for six months. It also decided to foot their fuel expenses. All that the drivers had to do was share their adventures and views online! [...]]]></description>
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		<title>Social media for your company</title>
		<link>http://www.lucidsense.com/blog/social-media-for-your-company/53/</link>
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		<pubDate>Sat, 15 Aug 2009 15:54:08 +0000</pubDate>
		<dc:creator>sandeep</dc:creator>
				<category><![CDATA[Online Business and Marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media online]]></category>
		<category><![CDATA[social web]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[There have been many debates about whether or not companies should start blogging and tweeting. And each time, we say that the advantages of using social media far outweigh the disadvantages. Of course, if you are selling a truly flawed product or service, fancy posts and tweets can&#8217;t help you cover up. But if not, [...]]]></description>
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