One of the most popular sites globally, Facebook ranks 4th among the top 100 sites in India (source: Alexa.com). What accounts for its rapid success? We are not looking at how the forum works; we are trying to see why it strikes a chord with Indians, culturally. Oh yes, it’s a youth thing. You won’t find too many of your parents’ generation posting pics here or changing a status message to talk about how the rose blooming in their...