Should social media become a discipline that needs to be studied? A recent post on a popular blog site said that “social networks are a new, favorite source of divorce-case information for divorce attorneys”. At the time of inception, a Facebook or a Twitter or an Orkut had probably not gauged the reach and scope of these social networking portals. Started on a simple faith – to reach out and connect with old friends and acquaintances – today... 

So, you have a great Facebook account, or Twitter profile. You swear by the power of social media. How about putting it to good use to plan a great holiday? Here’s what you can do: • Feed your traveller’s instincts. Check out the much-trusted travel advisory sites such as Lonely Planet, National Geographic, and so on. Sign up for their free newsletters, follow them on Twitter, or read their blogs. All these inputs will push your way... 

Need new ideas for your tagline? Wondering what to name your soon-to-be-launched product? Who are you going to ask? May we suggest, you ask the ‘crowd’. Crowdsourcing or turning to the large online community for ideas and suggestions is fast turning into a popular way of addressing multiple business goals. Specially increasing brand recall and engagement while generating new ideas. The collaborative nature of web 2.0 makes this easier.... 

How Not to Build a Corporate Website (Humor) View more presentations from Lucid Sense. [slideshare id=3867862&doc=hownottobuildasite-100427023251-phpapp02]  Read More →

Recently, scores of employees from an IT giant in India expressed their anger about the company on public social networking sites and online forums, spurring the company to draw them into communicating on its internal blog space. While it was an essential move to contain a potential PR disaster, it has already gathered enough negative publicity. Something that no company wants. What prompts employees to vent their anger on public sites and how can... 

First we’d mark them on calendars and in diaries. Then came the digital organisers. The online reminder service too had its days of glory. And then arrived FaceBook – swiftly obliterating our memories of birthdays, anniversaries, and other such dates and occasions. Today, you no longer need trouble yourself about remembering birthdays. Your FB profile does it for you. You don’t even need to look up those special days and posting greetings... 

Poke on facebook My father had this look of disbelief. “Poke?…really?” Having spent his formative years in the pre-social media days, he just couldn’t understand why ‘poking’ a friend was ‘cool’.To people of his generation, poking was (and is) a sign of bad behaviour. Simply, not the thing you can do regularly to a friend. Which set us thinking. Has social media merely changed how we connect with people and... 

It’s the talk of the Internet town and the biggest question media-watchers are asking is: are your internet posts really private? Recently an insurance company stopped paying health insurance benefits to a patient who had been diagnosed of depression. The claim is that the company saw the patient, who was on  long leave from her work, having a good time on a beach. And how did it do that? Through photos that she had posted on Facebook. It concluded... 

There have been many debates about whether or not companies should start blogging and tweeting. And each time, we say that the advantages of using social media far outweigh the disadvantages. Of course, if you are selling a truly flawed product or service, fancy posts and tweets can’t help you cover up. But if not, then social media can just about be the magic wand your marketing team wanted. Making it personal. Everybody wants to hear a story....