How Not to Build a Corporate Website (Humor) View more presentations from Lucid Sense. [slideshare id=3867862&doc=hownottobuildasite-100427023251-phpapp02]  Read More →

Management gurus and industry honchos alike, have all said their two-bits about customer service and customer relationship management. Point: serve your customers well, listen to them. If this was difficult to do in the physical space, it becomes even more challenging in the virtual space. You can’t see your customers, you can’t tell what interests them. Or can you? Enter web analytics. Though a familiar term for the web-savvy strategists,... 

In April this year, the US auto giant, Ford, launched a novel marketing campaign. It gave 100 web-savvy drivers, across the US, it’s new Fiesta subcompact, free to be test-driven for six months. It also decided to foot their fuel expenses. All that the drivers had to do was share their adventures and views online! Did that get your attention? Then you can imagine how much potential all those videos and tweets, from the drivers, have to pull... 

Overheard at a nationalised bank, which had recently adopted core banking. Employee one: “Damn! This computer is acting up again. Who said that this technology was supposed to make life easier? It has just added to my work.” Employee two: “Let’s call the help desk people and ask what is wrong.” Employee one: “As if that will actually help. Think we were better off without this new technology!” Most of us would rejoice about how... 

There have been many debates about whether or not companies should start blogging and tweeting. And each time, we say that the advantages of using social media far outweigh the disadvantages. Of course, if you are selling a truly flawed product or service, fancy posts and tweets can’t help you cover up. But if not, then social media can just about be the magic wand your marketing team wanted. Making it personal. Everybody wants to hear a story.... 

We know the hardships people and businesses are facing due to the ongoing global economic downturn, but there are few who have found a way to turn it into an advantage. Though not entirely by design, we (LucidSense) are one of them. Here’s how we did it (and how you can too) : We have been demonstrating the benefits of using online media as an cost effective, targeted and measurable alternative to conventional customer acquisition or lead generation...