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	<title>Lucid Sense &#187; creative marketing</title>
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		<title>Driving creative marketing online</title>
		<link>http://www.lucidsense.com/blog/driving-creative-marketing-online/57/</link>
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		<pubDate>Thu, 22 Oct 2009 15:59:17 +0000</pubDate>
		<dc:creator>sandeep</dc:creator>
				<category><![CDATA[Online Business and Marketing]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[In April this year, the US auto giant, Ford, launched a novel marketing campaign. It gave 100 web-savvy drivers, across the US, it&#8217;s new Fiesta subcompact, free to be test-driven for six months. It also decided to foot their fuel expenses. All that the drivers had to do was share their adventures and views online! [...]]]></description>
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