http://www.lucidsense.com/blog Everything you wanted to know about leveraging the web Tue, 29 Jun 2010 11:05:10 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.lucidsense.com/blog/toyota-recall-%e2%80%93-the-could-have-been-case-study/99/ http://www.lucidsense.com/blog/toyota-recall-%e2%80%93-the-could-have-been-case-study/99/#comments Tue, 23 Feb 2010 07:35:13 +0000 WebGuru http://www.lucidsense.com/blog/?p=99 The new year has hardly been a good one for Toyota Motors. Recalls, a flood of questions over the company’s credibility, eroding consumer trust… phew! It has all the ingredients for a perfect branding nightmare. The company has sprung into action and is trying to rebuild its credibility. Just that had it been smarter about [...]]]> http://www.lucidsense.com/blog/toyota-recall-%e2%80%93-the-could-have-been-case-study/99/feed/ 1