Driving creative marketing online

22 Oct
2009

In April this year, the US auto giant, Ford, launched a novel marketing campaign. It gave 100 web-savvy drivers, across the US, it’s new Fiesta subcompact, free to be test-driven for six months. It also decided to foot their fuel expenses. All that the drivers had to do was share their adventures and views online!
Did [...]

Spurring technology adoption

23 Sep
2009

Overheard at a nationalised bank, which had recently adopted core banking.
Employee one: “Damn! This computer is acting up again. Who said that this technology was supposed to make life easier? It has just added to my work.”
Employee two: “Let’s call the help desk people and ask what is wrong.”
Employee one: “As if that will actually [...]

Social media for your company

15 Aug
2009

There have been many debates about whether or not companies should start blogging and tweeting. And each time, we say that the advantages of using social media far outweigh the disadvantages. Of course, if you are selling a truly flawed product or service, fancy posts and tweets can’t help you cover up. But if not, [...]

Doing an Anne Frank with the blog

14 Jul
2009

Replace Amsterdam with Iraq and Palestine. Replace the old confidant, the diary, with its modern avtar, the blog. And you have online personal accounts of people living in strife-hit regions, in politically troubled zones.
It seems all too familiar: the stories of fear, of oppression, of denial of rights. The doubts, anxieties and hope. But what [...]

Graduating to Web 3.0

22 Jun
2009

Before going on to Web 3.0, you need to ask yourself: “Do I understand Web 2.0 well enough?” If you do, then you can skip the paragraph as well. But if you don’t, keep reading right from here.
The term first came up in 2004 in a brainstorming session between O’Reilly Media and MediaLive International. One [...]

Website content: can I just copy, paste from my brochure?

11 May
2009

Answer: No, you can’t.
The web media today has evolved into one of the world’s most versatile mediums. It’s a single most potent medium that showcases you – your organisation, your ethics, your values – to the world. While your viral marketing tools, ad campaigns and other marketing collaterals will attract traffic, those interested will all [...]

Networking… A relationship builder exercise!

26 Apr
2009

Proximity is the key to cultivating deeper relationships.
Networking helps you create trust and credibility.

SEO : Search Engine Outcast?

24 Apr
2009
Search Engine Comparison

If search engines aren’t showing your website data to potential customers, your marketing guys are fighting with one arm tied behind their back. The immediate knee jerk remedy is “lets do some SEO”. Unfortunately the garden verity of SEO hawked today is a great idea that has lost its way!

Succeeding during recession and economic slowdown

21 Apr
2009
Marketing Analogy sniper rifle

We know the hardships people and businesses are facing due to the ongoing global economic downturn, but there are few who have found a way to turn it into an advantage. Though not entirely by design, we (LucidSense) are one of them. Here’s how we did it (and how you can too) :

The EcoMonk Initiative

20 Apr
2009

Ecomonk is an Eco-Initiative by LucidSense focused towards internet users and how they can be Eco conscious

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