Archive for February, 2010
Toyota recall – the ‘could have been’ case study
The new year has hardly been a good one for Toyota Motors. Recalls, a flood of questions over the company’s credibility, eroding consumer trust… phew! It has all the ingredients for a perfect branding nightmare.
The company has sprung into action and is trying to rebuild its credibility. Just that had it been smarter about doing it on the Internet, it could have turned the tragedy into a must-read case study about online brand management.
Yes,...
Peace prize: ‘ban’ners in favour of the Internet?
Talks of nominations for the 2010 Nobel Peace Prize are doing the rounds and top of the list is one nominee: the Internet. Supporters are backing it for its role in promoting dialogue across the globe. From bringing out voices in conflict-torn regions to sharing ideas, the Internet is encouraging communication.
Precisely the same reasons why the Iran government, it seems, has banned gmail. Close on the heels of the Google-China standoff come media...