Let’s do a small exercise. Sit back for a minute and think of all those people who have made a difference in your life. Be it in a big or a small way. Is your list ready? Who are the people in it? Do your parents, teachers, spouse, children, friends and colleagues feature there? If yes, you’ve arrived at an important truth. Our lives are impacted by the people closest to us, by those we share strong ties or relationships with. Not merely... 

If search engines aren’t showing your website data to potential customers, your marketing guys are fighting with one arm tied behind their back. The immediate knee jerk remedy is “lets do some SEO”. Unfortunately the garden verity of  SEO  hawked today is a great idea that has lost its way! To understand why, we need to ask: who really controls the turf?  No prizes for guessing that  its the search engines and their algorithms.... 

We know the hardships people and businesses are facing due to the ongoing global economic downturn, but there are few who have found a way to turn it into an advantage. Though not entirely by design, we (LucidSense) are one of them. Here’s how we did it (and how you can too) : We have been demonstrating the benefits of using online media as an cost effective, targeted and measurable alternative to conventional customer acquisition or lead generation... 

Recently we decided to embark on an Eco-campaign targeted towards corporate and home internet users. To provide information and resources on  how simple steps by them can lead to significant reduction in the ecological damage caused by wasteful use of energy. We will initially focus on steps that can be taken by this community itself, however in the future we aim to use this community as a core rallying point to reach wider audiences and address...