Should social media become a discipline that needs to be studied? A recent post on a popular blog site said that “social networks are a new, favorite source of divorce-case information for divorce attorneys”. At the time of inception, a Facebook or a Twitter or an Orkut had probably not gauged the reach and scope of these social networking portals. Started on a simple faith – to reach out and connect with old friends and acquaintances – today... 

In a recent post we talked about how virtual volunteering is an excellent way for people to make a difference. This time, we are sharing a few ideas on how organisations can make the most of this trend. If you are an organisation offering people online volunteering opportunities, you’ll surely have a list of tasks. Before publishing them online, think about the following points. They can help you attract talent and make the programmes successful.... 

A not-very-recent post, but interesting though. And relevant too, given how most of us are busy living virtually on Facebook. More_web_industry_leaders_quit_facebook  Read More →

5 June, World Environment Day, is around the corner and we can be sure that there’ll be a lot of noise about protecting the planet, caring for the environment, etc. And after that? We are likely to slip back into our routines, forgetting all talk of being environmentally responsible. So, this World Environment Day, we thought we’d just remind people that there’s a lot you can do to make a difference even without leaving the confines... 

Just about every style guide worth referring to tells you not to use cliches. If something can be said in a simple, different way, then say it – that’s the message. Then, why does most corporate writing/ business writing sound cliched and uninspiring? Here’s a content writer’s take on the topic. • There’s no time. It’s easy to string the often-used words and phrases into impressive sounding sentences. But it takes a... 

So, you have a great Facebook account, or Twitter profile. You swear by the power of social media. How about putting it to good use to plan a great holiday? Here’s what you can do: • Feed your traveller’s instincts. Check out the much-trusted travel advisory sites such as Lonely Planet, National Geographic, and so on. Sign up for their free newsletters, follow them on Twitter, or read their blogs. All these inputs will push your way... 

Need new ideas for your tagline? Wondering what to name your soon-to-be-launched product? Who are you going to ask? May we suggest, you ask the ‘crowd’. Crowdsourcing or turning to the large online community for ideas and suggestions is fast turning into a popular way of addressing multiple business goals. Specially increasing brand recall and engagement while generating new ideas. The collaborative nature of web 2.0 makes this easier.... 

How Not to Build a Corporate Website (Humor) View more presentations from Lucid Sense. [slideshare id=3867862&doc=hownottobuildasite-100427023251-phpapp02]  Read More →

Recently, scores of employees from an IT giant in India expressed their anger about the company on public social networking sites and online forums, spurring the company to draw them into communicating on its internal blog space. While it was an essential move to contain a potential PR disaster, it has already gathered enough negative publicity. Something that no company wants. What prompts employees to vent their anger on public sites and how can... 

First we’d mark them on calendars and in diaries. Then came the digital organisers. The online reminder service too had its days of glory. And then arrived FaceBook – swiftly obliterating our memories of birthdays, anniversaries, and other such dates and occasions. Today, you no longer need trouble yourself about remembering birthdays. Your FB profile does it for you. You don’t even need to look up those special days and posting greetings...